The Honeycomb Framework | Decoding Social Media Architecture скачать в хорошем качестве

The Honeycomb Framework | Decoding Social Media Architecture

We have moved past the era where corporations control the narrative. Today, a single user with a smartphone can dismantle a brand's reputation—just ask United Airlines. This module dissects the underlying architecture of social media, moving beyond simple posting to understanding the mechanical "DNA" of the platforms we use every day. Key Concepts in this Module: The Honeycomb Framework: A deep dive into the 7 functional building blocks of social media (Identity, Conversations, Sharing, Presence, Relationships, Reputation, and Groups). Platform Forensics: How to use the framework to analyze the distinct purposes of LinkedIn vs. YouTube vs. Facebook. The Power Shift: Understanding "Objects of Sociality" and how the balance of power has flipped from brands to consumers. The 4 C's Strategy: A practical guide (Cognize, Congruity, Curate, Chase) for aligning business goals with platform architecture. About The Deep Well Archive: I created the Deep Well Archive to digitize the insights from my Master of Science in Strategic Communication. These AI-narrated guides condense semester-long concepts into concise briefings, offering a graduate-level education for free. I curated these modules to help marketers, students, and founders build better strategies based on academic rigor. Disclaimer: This content is AI-narrated based on curated academic coursework. #MarketingStrategy #DeepWellDigital #SocialMediaMarketing #HoneycombFramework #StrategicCommunication