Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes скачать в хорошем качестве

Sales Roleplay: How To Earn an Executive’s Respect in 30 Minutes

Armand Farrokh and Jen Allen‑Knuth walk through a realistic, unscripted discovery conversation with a senior university security leader. Jen demonstrates a 7-step executive discovery framework, from establishing credibility and anchoring to strategic objectives, to reframing the status quo and closing for next steps, while Armand plays a skeptical, budget-constrained prospect. The video pauses after each step to break down why each question is asked, how to control executive conversations, and how to advance big deals without pitching too early. Ideal for sellers who want to run confident, insight-driven discovery with senior decision-makers. The 7 Steps of Executive Discovery 00:45 Step 1: Open with Credibility 05:10 Step 2: Anchor to a Strategic Objective 07:58 Step 3: Introduce a Problem Hypothesis 11:41 Step 4: Name the Status Quo 15:29 Step 5: Empathize with the Status Quo 19:58 Step 6: Introduce an Enemy to the Status Quo 24:01 Step 7: Unpack the Close (High-Impact Close) Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed by Gong data of and 1M+ executive-level sales cycles. https://www.30mpc.com/course/multithr... Get More Tactics: Join our weekly newsletter – https://hubs.li/Q02NJQ8p0 Things you can steal and use today – https://linktr.ee/30mpc_youtube