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In this episode, Austin Willman sits down with Philip Adigwe, Head of Digital Marketing at SUSHISAMBA, to unpack how luxury hospitality brands can drive measurable growth using server-side tracking, first-party data, and smarter retention strategies. Philip shares how he generated a 21:1 return on ad spend using email data and Meta campaigns, why hospitality attribution fails between front-end websites and booking engines like SevenRooms, and how marketers must shift from clicks to conversions. You’ll also learn: Why server-side tracking is critical for restaurants and hotels How to lower customer acquisition cost in hospitality The real strategy behind loyalty programs and increasing CLV How to use email, WhatsApp, SMS, and chatbots for retention Why is the new targeting in paid ads How LLMs and AI are influencing brand discovery The skills modern digital marketing leaders must develop If you're a founder, CMO, restaurant operator, or hospitality marketer looking to dominate 2026 with better attribution, smarter creative strategy, and stronger customer lifetime value, this episode is essential. 🔗 Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:45: Why Marketing Attribution Matters 01:45 - 04:05: The Tracking Problem in Hospitality 04:05 - 06:10: Why Restaurants Pay £46 Per Customer 06:10 - 08:20: Using First-Party Data to Drive Revenue 08:20 - 11:00: How He Generated 21X Return on Ads 11:00 - 13:45: Email, SMS & WhatsApp for Retention 13:45 - 16:20: Chatbots That Bring Guests Back 16:20 - 18:40: Building Luxury Brand Experience Online 18:40 - 21:10: How AI Is Changing Search 21:10 - 23:30: Why Reviews Matter More Than Ever 23:30 - 26:00: Global Brand, Local Marketing Strategy 26:00 - 28:10: Creative Is the New Targeting 28:10 - 30:20: Skills Every Marketing Leader Needs 30:20 - 31:15: Final Advice for Founders & Marketers 🔗 Connect with Philip Adigwe 👥 https://www.sushisamba.com/ 💻 / sushisamba 🔗 FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: / digiwebsol Instagram: / dws_global LinkedIn: / digital-web-solutions.