Stop Influencer Marketing. Start Creator Marketing — with Robert Lukoszko (Stormy AI) скачать в хорошем качестве

Stop Influencer Marketing. Start Creator Marketing — with Robert Lukoszko (Stormy AI)

In this episode of In The Pit Podcast, we break down why influencer marketing is losing ground to creator-based marketing and how to run these campaigns at scale. Guest Robert Lukoszko, founder of Stormy AI, shares how his AI agent automates creator research, outreach, and even negotiations, so you can spend less time chasing and more time scaling. We cover TikTok, YouTube, UGC strategies, pricing insights, deal structures, and the future of AI agents running marketing campaigns end-to-end. 🔗 Connect with Robert Website: https://stormy.ai LinkedIn:   / karmedge   X (Twitter): https://x.com/Karmedge ⏱️ Chapters 00:00 — Cold open: Why creator is greater than influencer marketing 01:17 — Sponsor: Graph.com (AI dashboards from plain English) 02:26 — Guest intro: Robert (Stormy AI) 03:49 — Why manual outreach sucks (and how Stormy solves it) 05:55 — How Stormy qualifies creators (views, recency, fit) 08:15 — TikTok/UGC playbook: daily shorts, test & scale 12:00 — Content surface area = growth flywheel 15:03 — Validating products with viral demos 18:00 — Outreach mechanics: DMs, scraping bios, multi-source emails 20:06 — Copy that converts: “Paid collaboration” subject lines 21:46 — Volume at scale: ~200 msgs/day, reply rates 26:01 — Compounding virality & template cloning 29:03 — Pricing insights ($20–$100/test video; $1–2k/mo EU UGC) 29:53 — AI agents handling negotiation & follow-ups 35:05 — Toolbelt of agents (research, CRM, payments) 37:51 — Future: AI influencers & agent-led businesses 41:11 — Hiring philosophy: engineer-heavy teams 43:46 — Wrap + where to find Robert & Stormy 💡 What You’ll Learn Why creator marketing scales better than influencer marketing How to hire UGC creators for daily short-form content Pricing benchmarks for TikTok/YouTube collaborations Negotiation scripts & frameworks that convert The compounding effect of viral video templates How AI agents are replacing manual outreach & negotiations 🔥 Sponsor: Graphed.com Connect your SaaS, Shopify, or GA4 data → ask in plain English → get dashboards instantly: https://graphed.com 👉 Subscribe for more deep dives on AI, startups, and growth playbooks. 👍 Like the episode if you learned something new. 💬 Comment your biggest challenge with creator/influencer marketing.