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Is “vibe coding” a bubble and all the MRR fake? In this episode, we chat with Jacob Klug, founder of Creme, an agency specializing in lovable MVP development using Lovable and AI coding tools. Jacob explains why most “AI apps are trash” takes are actually a skill and discipline issue—and breaks down the exact process his team uses to ship full platform-level apps in two-week sprints, without everything looking like an AI Frankenstein project. If you’re a founder, marketer, or agency operator trying to build real software with AI (not just post about it on X), this is your playbook. 🎯 What You’ll Learn Why “vibe coding is a bubble” is mostly a skill problem, not a tool problem The PRD-first formula Jacob uses before touching Lovable or any builder How his team ships full startup platforms using Lovable, Lovable Cloud, and Cursor The rise of personal OS tools and replacing SaaS with your own internal software How to design apps that don’t look AI-generated (components library, Figma, Mobbin, 21st.dev) Why specializing in one AI tool beats being a general “AI person” How Jacob drives deal flow with LinkedIn + YouTube and controversial, value-driven content Tactical advice for learning AI tools without getting overwhelmed ⏱️ Timestamps / Chapters 0:00 – Why everyone says vibe coding is a bubble 2:00 – Is this a tools problem or a skills problem? 4:30 – How Lovable & AI took us from 50% → 85% of the stack 7:50 – The PRD-first formula: planning before building 10:30 – Jacob’s stack: Lovable, Lovable Cloud, Cursor & ChatGPT 13:10 – Personal OS tools, internal tools & replacing SaaS 16:40 – Example builds: bloodwork tracker, personal CRM, sales prep tool 20:00 – How to actually learn Lovable & AI coding (without freezing) 24:30 – Designing apps that don’t look AI-made (components, Figma, Mobbin) 30:10 – Why ideas are getting worse even as tools get better 33:40 – Creators launching software & how to structure those deals 38:00 – Specializing in one AI tool vs. being “the AI guy” 41:20 – LinkedIn & YouTube playbook for agencies (controversy + value) 45:00 – Where to find Jacob & what he’s building next 👤 Guest Jacob Klug — founder of Creme, an agency building “lovable MVPs” and full-stack products with Lovable + AI tools; helps founders, startups & enterprises ship production apps in weeks without sacrificing UX. 🔗 Guest Links Website: https://www.creme.digital/ LinkedIn: / jacob-klug-37b254156 X (Twitter): https://x.com/Jacobsklug 💡 Sponsor – Graphed.com Today’s episode is brought to you by Graphed – an AI data analyst & BI platform. With Graphed you can: Connect data like GA4, Facebook Ads, HubSpot, Google Ads, Search Console, Amplitude Build interactive dashboards just by chatting (no Looker Studio/Tableau learning curve) Use it as your ETL + data warehouse + BI layer in one place Ask: “Build me a stacked bar chart of new users vs. all users over time from GA4” …and Graphed just builds it for you. 👉 Get a 14-day free trial with 10 seats for your team: https://graphed.com/