What is Customer Segmentation, Why it matters, How to do it скачать в хорошем качестве

What is Customer Segmentation, Why it matters, How to do it

Most analysts get customer segmentation wrong. They group customers. But segmentation isn’t about grouping, it’s about deciding who deserves different treatment. If nothing changes after your segmentation, you didn’t create insight. You created labels. In this video, you’ll learn: • The real definition of customer segmentation • Why most analyses fail to influence strategy • A real banking example that turns a “low conversion” problem into targeted action • How RFM and behavioural segmentation drive commercial decisions Segmentation should change budget allocation, product priorities, and retention strategy. It is not about technical complexity. It is about clarity of thinking. When done well, it turns customer data into strategic direction.