Weaknesses of the Van Westendorp Price Sensitivity Meter скачать в хорошем качестве

Weaknesses of the Van Westendorp Price Sensitivity Meter

Discover the Van Westendorp Price Sensitivity Meter, a well-known tool for pricing analysis from the 1970s. Bryan Orme, President & CEO of Sawtooth, delves into its methodology, discussing its four key survey questions focused on pricing thresholds. He critiques its lack of robust theory and limitations, such as its focus on a single product concept. Orme also introduces an extension by Newton Miller Smith that integrates purchase intent scales to strengthen the original approach. Learn the strengths and weaknesses of this quick, albeit sometimes questioned, pricing method. 00:00 Introduction to Van Westendorp Price Sensitivity Meter 00:24 Understanding the Four Key Questions 01:21 Analyzing the Data 01:28 Criticisms and Weaknesses 04:23 Extensions and Improvements 05:08 Strengths and Practical Applications #MarketResearch #MarketResearchTrends #InsightsForBusiness #AIMarketResearch #MarketResearchSkills #Conjoint Subscribe to our Podcast, MRII Insights & Innovators