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Synthetic data has the power to reshape the research workflow, but only when it is grounded in real respondents instead of model assumptions. In this live session, Dan Fleetwood and Chris Robson will demonstrate exactly how synthetic data works inside QuestionPro, from syncing a community to running virtual interviews and generating full insight reports in minutes. You’ll see the full workflow behind the new synthetic data feature: how the platform selects the best-matched community members for a topic, how interview questions are created, and how AI uses real respondent profiles to produce realistic in-depth interviews across multiple participants. No generic stereotypes. No hallucinations. Just grounded, fast-turnaround insight you can use to shape qualitative and quantitative research. Whether you want to accelerate early discovery, refine survey design, or explore ideas before committing to traditional research, this session will show how to get value from synthetic data in a way that is practical, reliable, and researcher-led. In this session, you’ll learn: How to select and sync a community for synthetic data generation How workbooks define the topic and match respondents with relevant experience How the system builds virtual in-depth interviews automatically How to use auto-generated reports to shape qual and quant studies Where synthetic data fits in the research workflow for faster decision cycles