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Pharma websites and the ABPI code

Sarah Dunnett, independent medical operations consultant and UK registered pharmacist, explains the UK pharmaceutical industry compliance environment as it affects online content, and presents recent cases reviewed under the Association of the British Pharmaceutical Industry (ABPI) Code of Practice. Recorded 6 September 2017 at a MedComms Networking event in Oxford. Produced by NetworkPharma.tv = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = ABSTRACT: Many pharmaceutical companies aspire to be more active and innovative online, but are hesitant about navigating the compliance environment. Managing dynamic content on multiple platforms, ensuring an appropriate balance of content for healthcare professionals and the public, and engaging responsibly within social media networks can be challenging. However, the apparent barriers are not insurmountable. Sarah’s presentation shares insights into the key UK ABPI and Medicines and Healthcare Products Regulatory Agency (MHRA) references documents, and highlights recent ABPI Prescription Medicines Code of Practice Authority (PMCPA) Code cases, which provide key learnings. Medical communications agencies have a fantastic opportunity to upskill in online compliance. By increasing their awareness of the compliance framework, agencies will both be more competent and develop a professional competitive edge. This, in turn, can help pharmaceutical companies achieve more effective and comprehensive online communications and interactions with patients, the public and healthcare professionals. Written by Penny Gray, Freelance Medical Writer = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = Sarah’s Linkedin page is at   / sarahdunnett   Filming and technical direction by Mario Crispino, Freelance Cameraman & Editor = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = = We are building a library of free recordings, like this one, for a global pharmaceutical industry audience at NetworkPharma.tv and we’d welcome your suggestions for new topics and speakers. For the avoidance of doubt: this video is intended to be freely accessible to all. Please feel free to share and use however you like.