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Dr. Matthew Hitchcock of Hitchcock Medical Group in Chattanooga, TN has spent over a decade proving that direct primary care is not just better medicine, it's a smarter business. In this episode, he breaks down the layered economic model behind his DPC practice, in-house pharmacy, and cash-only imaging center. What we cover: • Why primary care is a loss leader in the insurance world and how DPC fixes that • Health insurance ≠ healthcare access (and why that distinction matters) • How a fully licensed pharmacy and cash-only imaging center ($350 CT vs. $2,000+) create financial resilience • Why PE and VC-backed primary care keeps failing • How DPC can actually scale — and what kills it when it tries 🎙️ March on My DPC Story: Sustainable DPC Economics Every episode this month is dedicated to what it takes to build a DPC practice that lasts. Don't miss one. 🎧 Extended, commercial-free conversations on Patreon Get the full uncut version of every March episode at Patreon.com/MyDPCStoryfan ( / mydpcstoryfan ) Resources: • CaringDirectly.com (https://caringdirectly.com) - Dr. Concepcion's physician-only DPC mapper. Add your practice today! • Hitchcock Medical Group (https://hitchcock.md) | Chattanooga, TN Keywords: direct primary care, DPC economics, cash-pay medicine, physician entrepreneurship, DPC pharmacy, healthcare business model, primary care sustainability Season 6 of My DPC Story is HERE! Go to the top of your feed to listen to the newest episode! So glad you're here! ~Maryal Earn money WHILE running your DPC! Join SERMO (https://app.sermo.com/register/start?...) for FREE today! Support the show (https://bit.ly/3SUZkfQ) GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD (https://www.mydpcstory.com/library) Become A My DPC Story PATREON MEMBER (https://bit.ly/3SUZkfQ) ! SPONSOR (https://bit.ly/3NIqWmP) THE POD My DPC Story VOICEMAIL (https://bit.ly/3R4jrHr) ! DPC SWAG! (https://bit.ly/41eh5dG) FACEBOOK ( / mydpcstory ) * INSTAGRAM ( / mydpcstory ) * LinkedIn ( / my-dpc-story ) * TWITTER ( / mydpcstory ) * TIKTOK ( / mydpcstory ) * YouTube ( / @mydpcstory )