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Kimberly Carney, Founder and CEO of The Wires, shares the story behind building three high-growth B2B2C platforms—FashWire, GlossWire, and PawWire. These innovative marketplaces are transforming how fashion, beauty, and pet brands engage with consumers through real-time feedback and interactive shopping experiences. In this interview, Kimberly discusses: The unique experience The Wires platforms provide for consumers and brands, from discovering global brands to delivering actionable product feedback. How swiping features and founder highlights enhance consumer engagement and build brand connections. The challenges of managing a two-sided marketplace and how hiring the right team and staying passionate about the mission have been critical to success. Discover how The Wires is leveraging technology to reframe traditional industries and deliver value to both consumers and brands.