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One farmer proves you don't need massive land or debt to make a living wage. Jill Duncan generates $65,000 annually from just 1/8 acre - smaller than most suburban backyards. With no employees, no electricity on site, no wash station, and working just 40 hours per week during peak season, she's redefined what profitable farming looks like. Starting at age 40 with zero farming experience beyond backyard gardening, Jill built a thriving operation that's grown every single year. In this farm profile, discover: ✅ How she manages 32 fifty-foot beds completely solo (except harvest day) ✅ Why she charges $12-15/lb wholesale and customers gladly pay ✅ The "relationship farming" model that keeps 70+ weekly customers loyal ✅ How she pivoted from farmers markets to online sales in one week during lockdown ✅ Why she turned down doubling her operation (and makes more money instead) ✅ The exact crops that generate the highest returns per square foot ✅ How efficiency improvements increased revenue without adding land Jill's approach challenges everything we're told about farm scaling. Instead of getting bigger, she focused on getting better. The result? A sustainable 40-hour work week, growing revenue, and a waiting list of customers. Perfect for: Aspiring farmers with limited land, current farmers questioning the "get big or get out" mentality, anyone seeking a profitable farming model that preserves quality of life. Meet Jill: / lovingrootsurbanfarm ➡️ Get market farming tools, seeds, and supplies at https://shop.moderngrower.co 🎥 Subscribe for more content on sustainable farming, market farming tips, and business insights! 🌿 Follow Modern Grower: ➡️ Instagram: / moderngrowerpro ➡️ Instagram: / moderngrowerco Listen to other podcasts on the Modern Grower Podcast Network: 🔊 Carrot Cashflow: https://bit.ly/carrotcashflow 🔊 Farm Small Farm Smart: https://bit.ly/farmsmallfarmsmart 🔊 Farm Small Farm Smart Daily: https://bit.ly/farmsmallfarmsmartdaily 🔊The Growing Microgreens Podcast: https://bit.ly/thegrowingmicrogreensp... 🔊The Urban Farmer Podcast: • The Urban Farmer 🔊The Rookie Farmer Podcast: • The Rookie Farmer Podcast 🔊In Search of Soil Podcast: / insearchofsoil Check out Diego's books: 📖 Sell Everything You Grow on Amazon: https://amzn.to/4hoqUx6 📖 Ready Farmer One on Amazon: https://amzn.to/42FjrVX 00:00 - Meet Jill: $65k from 1/8 Acre 01:00 - From Backyard Gardener to Farmer at 40 02:00 - Starting During COVID Lockdown 03:00 - The Pivot That Saved Her Business 04:00 - What She Grows on 32 Beds 04:30 - Pricing Strategy: Premium Works 05:00 - Customer Numbers That Matter 06:00 - Relationship Farming Explained 07:00 - Weekly Farm Pickup Creates Community 08:00 - Why Revenue Grows Without More Land 09:00 - The Exercise That Stopped Her Expansion 10:00 - June Overwhelm & Volunteer Wisdom 11:00 - Future Plans: Elderberries & Seasons 11:30 - Finding Your Song #marketfarming, #smallscalefarming, #urbanfarming, #microfarm, #profitablefarming, #marketgarden, #sustainablefarming, #farmlife, #womeninfarmimg, #beginnerfarmer, #farmstartup, #directsales, #localfood, #intensivefarming, #nodig **** Modern Grower and Diego Footer participate in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com.