Why Predictability Is the Most Dangerous Thing in Analytics (and in Life) | Steen Rasmussen скачать в хорошем качестве

Why Predictability Is the Most Dangerous Thing in Analytics (and in Life) | Steen Rasmussen

Most analytics focuses on the past. But decisions are always about the future. In this talk, I explore what happens when we move from reporting historical facts to predicting behaviour—and what that shift means for analytics, machine learning, free will, and responsibility. We talk about predictable humans, lazy brains, misleading correlations, recommendation engines, and why optimization without reflection can quietly make everything (and everyone) more ordinary. This isn’t a talk about tools. It’s a talk about direction. Timestamps 00:00 – Why analytics keeps looking backward 01:00 – The problem with historical reporting 02:15 – Why humans are predictable (and why that matters) 04:10 – Pattern recognition and lazy thinking 05:50 – False correlations and misleading data stories 08:45 – Why machine learning changes everything 10:30 – Predicting behaviour and activating data 12:20 – Using prediction to change outcomes 14:00 – The dark side of recommendation engines 15:30 – Predictability vs. free will 17:00 – Who benefits from “guided choices”? 18:25 – Why breaking patterns creates meaning 19:30 – Time is not something you have—it’s something you take 20:15 – Mr. Fantastic: predictability as a commodity 22:20 – Final reflection and closing