Data That Drives Action, Not Just Reports | An Interview with Steen Rasmussen | Hyperright скачать в хорошем качестве

Data That Drives Action, Not Just Reports | An Interview with Steen Rasmussen | Hyperright

In this episode of Hybrid Data Talks, I, Steen Rasmussen, Director of Data Innovation and Co-Founder of IIH Nordic, share how two decades in digital analytics shaped my philosophy of putting decisions before data. From the early days of usability and conversion optimization to helping global brands like LEGO turn insights into real business impact, I unpack why most organizations still collect data for data’s sake and what happens when you flip the script. Discover how to build decision-driven data strategies, avoid “kitchen chaos,” and prepare your business for the coming AI revolution that still requires human accountability, judgment, and creativity. If you’ve ever wondered why your analytics setup looks great on paper but fails to move the business, this is a conversation you don’t want to miss. ⏱️ Timestamps / Chapters 00:00 Intro & Welcome 00:35 Meet Steen Rasmussen: Co-Founder of IIH Nordic 01:00 20 Years of Getting More Value from Data 02:00 From Communication & Business to Analytics 03:10 The Triad: Business, Users & Communication 04:00 Entering the World of Digital Analytics 05:00 From Data Collection to Data Purpose 06:30 Why Collecting More Data Isn’t the Goal 07:00 The Kitchen Analogy: Data Before vs. Data After Decisions 09:00 What “Purpose-Driven Data” Means 10:30 Data Democratization & Its Pitfalls 12:00 Specialization Over “Everything for Everyone” 12:30 What Is a Decision First Approach (Explained Simply) 14:30 Case Study: IIH Nordic’s Four-Day Work Week 16:20 The Future of Data, AI & Decision Intelligence 17:00 Why AI Needs Better Data Quality 18:00 People Still Matter More Than Tools 19:00 Accountability and the Role of Humans in AI 20:00 The Future: From Symphony to Jazz Band 21:00 Final Reflections & Thank You 💡 Key Takeaways Data without purpose is just a cost. Decisions should come before dashboards. Democratizing data isn’t enough. You need enablement. AI won’t replace you, but someone using AI effectively might. The future of analytics is human-centered, adaptive, and business-driven. 🔗 Connect with Steen Rasmussen 🌐 Website: https://steen.fyi 💼 LinkedIn:   / steenrasmussen   📚 Speaking & Resources: https://steen.fyi/speaking