The Era of Corporate Social Responsibility is Ending | Rachel Hutchisson | TEDxWilmington скачать в хорошем качестве

The Era of Corporate Social Responsibility is Ending | Rachel Hutchisson | TEDxWilmington

Rachel Hutchisson's talk is about why the end of Corporate Social Responsibility is A GOOD THING. Why is it a good thing? Because it will be replaced, by "Human Social Responsibility." Hutchisson outlines why the phrase Corporate Social Responsibility is so problematic, before offering her advice to businesses of all sizes in how to identify and operate a successful program. The key? Listening and empowering the workers of the business, and listening to your community. Hutchisson ends her talk with a call to leadership -- Keep the HUMANS central. Rachel Hutchisson is VP of Corporate Citizenship & Philanthropy at Blackbaud (NASDAQ: BLKB), responsible for global corporate social responsibility, leading the company’s 3,200 associates in efforts to serve and give professionally and personally. Rachel brings experience in marketing, brand communications, corporate culture and strategic relationships to her role. She built Blackbaud’s CSR program from the ground up, leveraging her deep experience working at the intersection of business and nonprofits. Rachel is a Phi Beta Kappa graduate of Dickinson College and holds a Master’s Degree in Journalism from the University of Missouri. Rachel serves on the Board of Directors of the Giving Institute (Giving USA), the Giving Back Fund, AFP International, Learning to Give and the Coastal Community Foundation. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx