Ep 9: The Secret Political Strategist Messaging Tool Nobody Wants You to Know About скачать в хорошем качестве

Ep 9: The Secret Political Strategist Messaging Tool Nobody Wants You to Know About

Follow Ad-venturous on Spotify: https://open.spotify.com/show/2Ycu3Z7... What do Apple’s iconic “Get a Mac” ads and political campaigns have in common? A little-known framework that shapes how people think—and buy. In this episode, Avery breaks down the message box: a dead-simple, wildly effective strategy tool used by political pros (and now, smart marketers) to craft campaigns that stick. You’ll learn: What the four quadrants of a message box are—and how to fill them in Why “us vs. them” thinking still works (when used strategically) How Apple made PCs look like the sad boyfriend you settle for Why consistent messaging beats clever taglines If you’re a creative, strategist, founder, or just love decoding the psychology of advertising, this one’s for you. Timestamps: 00:00 Get a Mac Ads and Message Boxes 04:58 Justin Long and Cultural Context of the Campaign 08:55 Intro to the Message Box Framework 14:52 Breaking Down the Us on Us Quadrant 19:52 Understanding Us on Them with Brand Rivals 27:02 The Power of Pity in Messaging 30:00 Them on Us: Preparing Your Defense 32:52 Them on Them: Studying Competitor Messaging 36:00 Creating Your Headline and Campaign Strategy 38:00 Consistency Is the Secret Weapon Hashtags: #MarketingStrategy #CreativeStrategy #DTCMarketing #AdPsychology #PoliticalStrategy #MessageBox #BrandPositioning #AppleAds #BrandMessaging #ConsumerPsychology #MarketingFrameworks #AdCreative #FounderMarketing #ContentStrategy #MarketingTips #MessagingMatters #EcommerceMarketing #MediaStrategy #StorytellingInMarketing #MarketingPodcasts #MarketingTools #StrategicComms #DirectToConsumer #AdvertisingInsights Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touc... Subscribe on YouTube: ⁠   / @dtcpodcast   Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/sh...