How Storytelling Helps Resonate with your Audience in 30 Seconds скачать в хорошем качестве

How Storytelling Helps Resonate with your Audience in 30 Seconds

There are 4 ways to tell more compelling stories that create more conversions. Download the FREE Stories That Stick Research Report to write all 4 into your business. ✨ https://courses.kindrahall.com/sts-re... About Kindra Hall (https://kindrahall.com/about) Read the Post: https://www.kindrahall.com/blog/how-s... -------------------------------------------------------------------- Kindra knows the challenges executives, top performers and brands experience as they try to capture attention in a crowded marketplace. Kindra is former Vice President of Sales for a multi-million dollar enterprise, national champion storyteller, 2014 Storytelling World Award recipient, a former board member of the National Storytelling Network, and she earned her Master’s Degree in Organizational Communication and Management conducting original research that examined the role of storytelling in organizational socialization. Kindra has been seen in Glamour Magazine, Success Magazine and Entrepreneur.com and has worked with innovative brands like ConAgra, Stryker and Rodan & Fields to use the irresistible power of storytelling to capture attention and connect in a distracted marketplace. Kindra has become a conference favorite for her clients who invite her back for consecutive annual events. Her presentations include revealing research, eye-opening case studies and, of course, stories attendees will remember and retell long after the event ends. Audiences leave inspired and motivated to apply Kindra’s actionable content. Transcript ---------------------------------------------------------------------------------------------------------- HI. Great to see you today. This video was inspired by a recent happy hour where, what started as a simple piece of advice to a friend, turned into a success strategy I wanted to be sure I shared with you. Here’s the story: I was at happy hour, catching up with friends and one friend, Shelly who is an expert in her field and had just started speaking at conferences in her industry. For someone who never considered herself a "public speaker," each presentation was intimidating. As our plate of bruschetta arrived, Shelly asked if I had any advice. I told her what I'll tell you here--the simple secret to nailing a presentation in the first 30 seconds - Start with a story. And though you’re probably not surprised that was my answer… there are several advantages to starting with a story you likely haven't considered. Here are three of them. FIRST. A story makes you a human instead of an “expert.” Sometimes it’s tough to win over an audience -- like with a pitch or sales presentation there is an automatic divide between speaker and audience. The sooner you can transition from "expert in the front of the room," to "human just like you," the smoother the rest of the presentation will go and a story is the fastest way to make that transition happen. In Shelly's case, I encouraged her to tell a story that centered on a client OR to tell a story of one of her kids. As long as the major lesson learned is relevant to the overall message of the presentation, telling a story about your children can be a great equalizer – you’re not an "expert," you're a parent; something just about everyone in the audience can relate to either as parents or from having parents. SECOND: A story will calm your nerves. Public speaking triggers the ancient, self-preservation fight-or-flight response. Starting with a story can actually cut the nerves off at the source by answering the only question a speaker's lizard brain cares about: Do they like me? … Starting a presentation with a story gives the audience something they want and they’ll like you for it. They will visibly engage: nodding, laughing, and even closing their laptops. All of these signals soothe your reptilian brain so you can do what you came there to do! LAST. A story is easy. Yes, it takes work, but much like Dorothy realizing everything she desired was already within her, your stories just a heel-click away. Think back on life experiences that illustrate the message you want to deliver. You've already lived these stories, all you have to do now is tell them. I am happy to report that four days after our happy hour conversation, I got a text from Shelly who, based on the excessive amount of emojis and all CAPS, was still on a speaker's high: "I started with a story [about my daughter] and it was FANTASTIC!" After the lecture she was swarmed by people telling her it was the best presentation they'd ever heard. A presentation destined for success from the moment it began. And I wish you the same success! Until next time.