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Extremes & Mainstreams

How to use the extremes and mainstreams tool? When should you use the extremes and mainstreams tool? This tool should be used to understand extreme users in relation to mainstream users of a particular product, so to begin this Session, the Session Lead should write down the different groups of people that use the product or service in question in the Session Goals / Instructions. Define extreme and mainstream audiences, and define their approximate size by a percentage of total users. Extreme users may be small groups who use your product or service in an unusual way, may be considered ‘power users’, or may otherwise have characteristics that are not part of your mainstream audience. Find the tool here: https://www.novatools.org/tool/a33bd5... Learn more at novatools.org Video created by Ro Fernandez, Nova's Co-Founder and CEO