TechLab: Squeezing more ROI: Using your DAM as a Headless CMS to Power Digital Experiences скачать в хорошем качестве

TechLab: Squeezing more ROI: Using your DAM as a Headless CMS to Power Digital Experiences

Delivering consistent, omnichannel, and personalized experiences can become costly if the right tools, framework, and processes are not in place. In fact, 65% of marketers acknowledge that the technology decisions they make to deliver content will make or break their overall customer experience. Fortunately, for companies that have implemented a DAM, they already possess the core technology needed to deliver the digital experience of their dream. If you want to come to your digital teams with a ready-made, minimal headache solution, this is a session you won’t want to miss on how you can squeeze more ROI out of your DAM by leveraging it as a headless CMS! Speaker: David Schweer, Senior Director, Product Marketing, Sitecore. Recorded for the Festival of DAM 2021.