Mini Episode: Flavors, Formulators & Fast Turnarounds with Ian Haworth, FlavorSum скачать в хорошем качестве

Mini Episode: Flavors, Formulators & Fast Turnarounds with Ian Haworth, FlavorSum

In this mini episode, host Daniel Scharff chats with Ian Haworth, Business Development Director at FlavorSum, a fast-growing North American custom flavor manufacturer built for growing food and beverage brands. The conversation is timed with the launch of Startup CPG's first-ever Product Developer Directory—a free resource listing 200+ formulators and food scientists. Ian explains what custom flavors actually are, when you need them versus off-the-shelf options, and how FlavorSum's full "solutions model" supports brands and formulators from concept to market. He shares how their Amazon-inspired service model—samples in 48 hours, pricing in 24, a 24/7 digital portal—was built specifically to remove the delays that slow down product development. He also walks through a real example of a father-daughter team who came in for a tech session and left with a finished mocktail concept the same day. A quick but packed listen for any brand or formulator evaluating flavor partners. Connect with the guests: Ian Haworth – Business Development Director, FlavorSum 🔗 LinkedIn:   / ian-haworth-54561328   🔗 Company LinkedIn:   / flavorsumllc   🌐 FlavorSum Website: https://www.flavorsum.com/contact Daniel Scharff – Founder, Startup CPG 🔗 LinkedIn:   / danscharff   Startup CPG Product Developer Directory: https://startupcpg.com/product-develo... Key Moments: 00:00 – Intro: The new Startup CPG Product Developer Directory and FlavorSum's role 01:58 – What is a custom flavor and when do you need one? 04:11 – How formulators choose a flavor house and what to look for holistically 05:04 – The FlavorSum solutions model: marketing insights, regulatory, sensory, and analytical 06:15 – FlavorSum Access: 24/7 portal for tech and safety data sheets 08:05 – Tech-to-tech sessions: how an in-person visit collapsed a 6-month timeline to hours 09:58 – What brands should pay attention to: claims, stability, shelf life, and retailer compliance 11:18 – Supply chain disruptions: how to get ahead of ingredient shortages before they stall production About Startup CPG: Startup CPG is the largest community for emerging brands: 30,000+ Slack members, the #1 podcast in CPG, 100+ events per year, and award-winning resources to help brands grow. Join free today: https://startupcpg.com/sign-up Stay connected: 📸 Instagram:   / startupcpg   🔗 LinkedIn:   / startupcpg   If you enjoyed this episode, like, subscribe, and leave a 5-star review on Apple Podcasts or Spotify! #StartupCPG #CPGPodcast #FlavorDevelopment #CustomFlavors #Flavorsum #FoodFormulation #ProductDevelopment #CPGFounders #FoodAndBeverage #Formulator #FlavorHouse #GoToMarket #FoodScience #BeverageDevelopment #CPGIndustry