Packaging Design & QR Strategy 101: Building Loyalty and Driving Growth with Uniqode | Webinar скачать в хорошем качестве

Packaging Design & QR Strategy 101: Building Loyalty and Driving Growth with Uniqode | Webinar

Are you using your packaging to its full potential—or is it just sitting on shelf? In this Startup CPG webinar, Daniel Scharff explores how QR codes are transforming packaging design into a powerful engine for customer engagement, brand loyalty, and real-time data collection. This session breaks down how connected packaging helps CPG brands turn every product into a digital touchpoint—bridging the physical and digital worlds. From design best practices to real-world brand examples, we cover how QR codes can drive deeper consumer relationships, unlock first-party data, and create interactive post-purchase experiences that extend far beyond the shelf. If you're a CPG founder, marketer, or brand builder looking to modernize your marketing strategy, this is your playbook for turning packaging into a growth channel. Takeaways: How QR codes transform packaging into a dynamic marketing tool Why packaging should be treated as a core brand asset Best practices for integrating QR codes into packaging design How interactive experiences increase customer engagement Building loyalty programs directly through connected packaging Collecting valuable first-party data through QR interactions Real-world examples of successful connected packaging strategies Why brands should start small, test, and scale strategically The importance of aligning the post-scan experience with brand identity Key Topics: 00:00 Introduction to QR Codes and Packaging Design 13:41 The Importance of Packaging as a Brand Asset 22:50 Designing for Engagement: Best Practices for QR Codes 29:15 Leveraging Data and Insights from QR Codes 31:28 The Impact of Packaging and Experience 32:50 Real-World Applications of Connected Packaging 34:38 19 Crimes: A Case Study in Engagement 40:17 ISDIN: Building Loyalty Through Storytelling 43:24 Cross-Selling and Upselling Strategies 47:21 Pepsi's Data-Driven Packaging Strategy 51:41 Key Takeaways and Best Practices for Brands 53:39 Unlocking the Power of Uniqode for Brands Connect with Guests: Uniqode 🌐 Website: https://www.uniqode.com/ 🔗 LinkedIn:   / uniqode-hq   Josh Horton - Director of Product Marketing, Uniqode 🔗 LinkedIn:   / joshua-a-horton   Buttermilk Creative 🌐 Website: https://buttermilkcreative.com/ 🔗 LinkedIn:   / buttermilk-creative   Andy Kurtts - Creative Director & Founder, Buttermilk Creative 🔗 LinkedIn:   / andykurtts   Daniel Scharff — Founder, Startup CPG 🔗 LinkedIn:   / danscharff   Whether you're exploring QR codes for storytelling, loyalty programs, cross-selling, or data capture, this session will help you rethink packaging as a long-term marketing asset—not just a container. About Startup CPG: Startup CPG is the largest community for emerging brands: 30,000+ Slack members, the #1 podcast in CPG, 100+ events per year, and award-winning resources to help brands grow. Join free today: https://startupcpg.com/sign-up Stay connected: 📸 Instagram:   / startupcpg   🔗 LinkedIn:   / startupcpg   #StartupCPG #CPG #ConnectedPackaging #QRCodeMarketing #PackagingDesign #BrandLoyalty #CustomerEngagement #DataCollection #FirstPartyData #MarketingStrategy #ConsumerBehavior #DigitalPackaging #CPGMarketing #BrandGrowth