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In this episode, Paid Media Strategist Meg Jones reveals how to unlock serious ROI by uploading your customer lists into Google Ads. You'll learn how to use Customer Match to train Google’s algorithm to find lookalike audiences across YouTube, Search, Gmail, and Display—and why it’s the most underused growth lever in your ad account. ✅ If you're spending $10K/month or more on Google Ads and making at least $40K/month in revenue, this episode is made for you. 00:00 Intro 01:10 What is Google Ads Customer Match? 02:00 Why first-party data is your secret weapon 03:00 Case Study: Timeshare law firm + similar audiences on YouTube 03:45 Smart Bidding + Customer Match = secret to scaling 04:15 How small businesses can upload just 100 emails and still win 05:00 EEA update (March 2024) & compliance 05:30 Final thoughts: Stop “setting and forgetting” your ads 06:00 Pitch: Work with Meg for U.S.-based advanced paid media strategy 🔥 What You'll Learn How to use Customer Match in Google Ads Why uploading a CSV list of past customers trains Google to get better results How lookalike audiences (similar audiences) work on YouTube Why you don’t need a huge list—just 100 customer emails to start How to comply with Google’s 2024 policy updates for Customer Match in the EEA Why Smart Bidding performs better when paired with first-party data How a “data analyst” mindset in marketing leads to exponential results 💼 Work With Meg Jones Meg is the founder of Max Leads Digital, a U.S.-based boutique performance marketing agency helping brands scale profitably. If you're spending over $10K/month on Google Ads and want advanced, hands-on strategy, reach out. 👉 Learn more: https://www.maxleadsdigital.com 📩 Book a consultation: https://www.maxleadsdigital.com/get-s... 📸 Follow on Instagram: / megjonesmedia • 2025 Google Ads Keyword Strategy | User In... 👍 Like, Subscribe & Comment If this helped you re-think your ad strategy, give the video a thumbs up, subscribe for weekly advanced paid media strategies, and drop a comment with your biggest takeaway. #GoogleAds #CustomerMatch #PaidMediaStrategy #DigitalMarketingTips #LookalikeAudiences #SmartBidding #MegJones #MaxLeadsDigital #ScalingWithGoogleAds #YouTubeAds #FirstPartyData #borntoscale