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While the China market presents numerous opportunities, its vast size, language barriers, and intricate market access and intellectual property (IP) regulations can initially appear daunting to SMEs. Against this backdrop, the China IP SME Helpdesk and the EU SME Centre, in collaboration with the Portugal-China Chamber of Commerce and Industry (CCILC), have organized a webinar. The webinar featured Mr. Bernando Mendia, Secretary General of the Portugal-China Chamber of Commerce and Industry, and Mr. Mário Ferreira, Director for South China at AICEP Portugal Global, who emphasized the support that the CCILC and AICEP provide to Portuguese SMEs in the Chinese market. Additionally, Mr. Petino, Business Advisor at the EU SME Centre, and Mr. Charles Feng, Head of the International Business Development Department and Senior Partner at Tahota (Beijing) Law Firm, offered guidance to EU and Portugues SMEs on how to succeed in the complex Chinese market by offering both business and IP best practices. 00:00 Introduction of the China IP SME Helpdesk – Giacomo Pozzi, Project Executive 04:08 Introduction of the Portugal-China Chamber of Commerce and Industry – Bernardo Mendia, Secretary General 06:41 Introduction of aicep Portugal Global China – Mário Jorge Da Silva Ferreira, Director South China 10:14 Introduction of the EU SME Centre - Davide Orlandi, EU Partnerships Manager 15:01 Navigating the Chinese market - Business good practices – Alessio Petino, Business Advisor 34:35 Quiz on Intellectual Property Protection in China – Giacomo Pozzi, Project Executive 39:00 Intellectual Property Best Practices in China – Charles Feng, China IP Expert 01:17:22 Results of Quiz and Q&A Event date: 19 December 2023