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Tag Your Photographer

Should clients tag their photographer? Is shooting “for exposure” really worth it? And how do inflation and declining social media reach affect creatives today? In this video, I speak honestly to clients, photographers, and creatives about the importance of crediting photographers—not as an obligation, but as a way to support small businesses and strengthen creative communities. I also address a conversation many creatives avoid: collaborating with influencers and celebrities. If you’re ever offering services for exposure, you need clarity, boundaries, and contracts. Exposure without expectations is not a strategy. As the cost of living rises and organic reach continues to decline, creatives must move with wisdom, professionalism, and confidence—while still leading with integrity. This message is for anyone who values creative work and wants to see small businesses thrive.