In Conversation with Mr. Rahul Kohli: Future of Marketing скачать в хорошем качестве

In Conversation with Mr. Rahul Kohli: Future of Marketing

Mr. Rahul Kohli, former Chief Executive Officer of Indo Gulf Fertiliser Ltd. and former Chief Marketing Officer of Birla Carbon, shares insights on branding, leadership, and business growth in this conversation with Mishthi N Jain, a B.B.A. LL.B. (Hons.) student at #BITSLawSchool. With over four decades of experience at global organisations like Hewitt, Ford, Castrol, and the Aditya Birla Group, he reflects on key lessons in marketing and trust-building. They discuss the importance of understanding customers and adapting strategies to evolving market dynamics. Mr. Kohli highlights how businesses, regardless of industry, thrive when they put customers at the centre of their decisions. He explains how internal credibility within an organisation directly shapes external brand perception, making trust not just a marketing tool but a fundamental pillar of business success. Drawing from his leadership experience, he shares how companies can embed trust into their culture to foster long-term credibility and loyalty. The conversation also examines the evolving landscape of brand management and customer engagement. Mr. Kohli offers insights into how businesses can remain authentic in an era of digital transformation and shifting consumer expectations. By sharing real-world examples and industry best practices, this discussion provides valuable takeaways for aspiring marketers, business leaders, and students navigating the future of branding and marketing. #Marketing #Branding #Leadership #BITSLAW #BITSPilani Chapters: 00:00 - 00:35 Introduction 00:36 - 02:52 The Most Fundamental Marketing Principle 02:53 - 05:17 Maintaining Brand Authenticity and Credibility 05:18 - 06:57 The Role of Internal Trust in Building Brand Trust 06:58 - 13:22 The Shift from Traditional to Modern Marketing 13:23 - 16:27 AI in Marketing: Opportunities and Caution 16:28 - 19:46 Advice for Aspiring Marketers or Students Subscribe to our channel:    / @bitslaw_edu   Connect with us:   / bitslaw_edu     / bits-law-school-mumbai     / bitslawschool     / bitslaw_edu