Two tempos -- rhythms for storytelling in the digital age | Dr. Mario Garcia | TEDxPoynterInstitute скачать в хорошем качестве

Two tempos -- rhythms for storytelling in the digital age | Dr. Mario Garcia | TEDxPoynterInstitute

This talk was given at a local TEDx event, produced independently of the TED Conferences. Mario Garcia will describe the two storytelling tempos, “24/7” and “curated,” that modern media organizations should embrace. Case studies will demonstrate the potential of the two tempos to reimagine how journalists write, edit and design across print and digital platforms. Mario is the CEO and founder of García Media, supervising the work of all projects. Trained as a journalist, Mario is strongly committed to the idea that content is what determines the success of a brand; his work and teaching is based on his “WED” philosophy, of combining writing, editing and design as basic principles for effective communication of ideas. Mario has devoted more than 40 years to redesigning publications, and has personally collaborated with over 700 news organizations. From such large projects as The Wall Street Journal, The Washington Post, South China Morning Post (Hong Kong), Ottawa Citizen and Postmedia’s other Canadian metro newspapers, Aftenposten (Norway), New Straits Times (Malaysia), the business weeklies of American City Business Journals, The Philadelphia Inquirer, Handelsblatt (Germany), Die Zeit (Germany) and RIA/Moskovskiye Novosti (Russia); to medium-size newspapers, such as The Charlotte Observer and Göteborgs-Posten (Sweden); to smaller ones such as the Lawrence (Kansas) Journal-World and the weekly of the oil and energy industry, Upstream (Norway): All projects command the attention and special personalized service that is part of the Mario trademark. Mario has been appointed the Hearst Digital Media Professional-in-Residence for 2013-14 at the Columbia University Graduate School of Journalism. His responsibilities have included teaching a course in the spring semester on multi-platform storytelling, delivering the Hearst Digital Media Lecture and participating in the Columbia Journalism School community in New York City. He has continued to consult with new and ongoing clients while at Columbia. Mario has recently completed his first digital book, iPad Design Lab: Storytelling in the Age of the Tablet, available from the iBookstore for iPad, as well as on Amazon Kindle and Google Books. Mario tells everyone that he is, first and foremost, a teacher. Mario started his teaching career as a journalism professor and publications adviser at his alma mater, Miami-Dade Community College. From there he became a professor of graphic arts at Syracuse University’s Newhouse School of Public Communications (1976-1985), and the University of South Florida (1985-1991). In addition, he has been a Distinguished Professor at the University of Navarra, Spain, as well as a lecturer at universities in 25 countries throughout the United States, Europe, Asia and Latin America. Mario founded the Graphics & Design program at The Poynter Institute for Media Studies, where he is still a faculty affiliate and continues to be involved with EyeTrack research. (In 2012, he was part of the key research team for EyeTrack: Tablet, which studied how tablet users read and interact with news.) Mario has also been an American Press Institute presenter at over 200 seminars, as well as an organizer and moderator for dozens of seminars at IFRA (Germany) and IAPA (Latin America) and the WAN/IFRA organization, with which he continues to participate actively as a presenter and panel moderator. Mario has received over 300 SND Awards, including the Lifetime Achievement Award. People Magazine en Español selected Mario as among the 100 Most Influential Hispanics. He is a 2011 recipient of the University of Missouri School of Journalism‘s Medal of Honor for Distinguished Service in Journalism. Mario often states, “These are truly the best of times to be a storyteller - we can tell stories across platforms, emphasizing the uniqueness of each.” About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)