Creatives on Speed - Andrew Boulton, Copywriter, Lecturer & Author скачать в хорошем качестве

Creatives on Speed - Andrew Boulton, Copywriter, Lecturer & Author

Welcome to Creatives on Speed - where we talk to creative thinkers, makers and doers from all walks of life about creativity and how they use it in their work. TODAY: Andrew Boulton, Copywriting, Senior Lecturer & Author In our final episode of this series (boo!) we get wordy with Andrew Boulton. Not only is Andrew a fantastic copywriter, but he's also passing on his knowledge and talents to the next generation of creatives - as a Senior Lecturer on University of Lincoln's BA Creative Advertising course. Andrew talks about how he stumbled upon his career (very common for copywriters) and how this branched into teaching. Andrew recently produced a guide for teachers about copywriting which went viral on LinkedIn. And now he's gone and written a book - 'Copywriting is' - for anyone who's interested in the art, craft and magic that is copywriting. Links to this, and all the books Andrew mentions, below. CREATIVES ON SPEED will be back in the summer. If you want to be on the next series email us emailfasterideas@gmail.com Find Andrew here: Andrew on Twitter:   / boultin   Andrew on LinkedIn:   / boultoncopy   University of Lincoln - Creative Advertising Course https://www.lincoln.ac.uk/home/course... YouTube:    • BA (Hons) Creative Advertising | Universit...   BUY Andrew's book here: https://amzn.to/397n4Hy Trailer:    • Copwriting Is... 30-or-so thoughts on thin...   Other links Egg Ad on UKTV:    • UKTV Gold Adverts June 2005 Part 3   Other books mentioned: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan https://amzn.to/3st6GZy Read Me: 10 Lessons for Writing Great Copy by by Roger Horberry & Gyles Lingwood  https://amzn.to/3cmVZlF The Advertising Concept Book: Think Now, Design Later by Pete Barry https://amzn.to/39iB0i5 Zen and the Art of Writing by Ray Bradbury https://amzn.to/2QGlK8c +++ Don’t forget to SUBSCRIBE to watch all our Faster Ideas videos as they live every Wednesday. Hit the button above. Or sign up to our FASTER IDEAS NEWSLETTER at FasterIdeas.com to get all content in your inbox in one go: https://www.fasterideas.com/newslette... Follow, like and share Faster Ideas on: Twitter:   / fasterideas   Facebook:   / fasterideas   Instagram:   / fasterideas   LinkedIn:   / faster-ideas   AND if you’d like to appear on the next series of Creatives on Speed, please drop us a line at emailfasterideas@gmail.com Disclosure: Faster Ideas is an independent site that uses affiliate links in our content. We are part of the Amazon EU Associates Programme, which allows websites to earn advertising revenue by linking to Amazon listings. CREDITS ‘Copywriting is’ images - created by GASP: https://gasp.agency/media/copywriting-is University of Lincoln Creative Advertising Course images - https://www.lincoln.ac.uk/home/course... All other images shown in accordance with Fair dealing (fair use) or within public domain. Music: 'Godfather of Soul' by Olive Musique Licensed via Premium Beat.