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What Is Brand Dilution? (+ Example of Brand Extension)

Learn what brand dilution is, an example of brand extension, and how to avoid diluting your brand. #branddilution #branding #brandstrategy ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ By the end of this video, you’ll understand what brand dilution which will give you perspective on exactly who your audience exists for which can be used as a compass for strategic decisions. First, we’ll answer the question “What is brand dilution?”, so you can understand the possible implications of brand extension when expanding into other categories. Next, you’ll see an example of brand dilution when Microsoft aimed for brand expansion with their release of the Microsoft Smartphone. Then, you’ll learn about the impact brand dilution can have on brand equity and how it can contaminate the reparation of the brand name and the performance of other products and services. 0:00 What Is Brand Dilution? (+ Example of Brand Extension) 1:05 What Is Brand Dilution? 2:57 Example Of Brand Dilution 4:15 Danger Of Brand Dilution 5:20 How To Avoid Brand Dilution? Finally, you’ll discover that relevancy is the key to successful brand extensions and why, above all, the brand manager needs to protect brand equity as a priority. ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram -   / stephenhouraghan   Facebook -   / brandmasteracademy   Linkedin -   / stephen-houraghan   Youtube -    / @brandmasteracademy   Twitter -   / brandmasteracad   ✴️✴️ JOIN THE FACEBOOK COMMUNITY   / brandmasteracademy   Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR