Скачать с ютуб How luxury brands do brand extensions | 3 Lessons from luxury brands в хорошем качестве

How luxury brands do brand extensions | 3 Lessons from luxury brands

Brand extensions are an interesting brand strategy alternative. Nowadays most luxury brands have various product lines, from apparel to jewelry. Via brand extensions, luxury brands can reach out to new markets and also new customers that are not even considering the brand before, which helps luxury brands to generate more revenue. However, the move can be also risky, if the brand extensions do not match the parent luxury brand's identity. Also, chances are high that the brand extensions might cannibalise the original brand itself. No matter how diversified the brand becomes, it is crucial to constantly innovate and enhance to prevent the brand from being diluted. #LuxuryBranding #BrandingStrategy THINGS YOU NEED TO KNOW | 7 STEPS OF LUXURY BRAND BUILDING PROCESS    • Luxury branding principles | 7 steps ...   24 ANTI LAWS OF MARKETING    • How luxury brands do marketing | 24 A...   CREATING NEW LUXURY BRANDS    • How to create a new luxury brand? | L...   00:00 Intro of the episode 00:43 What are brand extensions? 01:59 Why brand extensions? 02:51 Downward brand extensions: Rolls-Royce 06:41 Diversification of the brand: Giorgio Armani 09:15 Collaboration with non-luxury brands: H&M | Jimmy Choo x Hunter 11:03 Summary of the episode