У нас вы можете посмотреть бесплатно Gender-based Marketing | How fashion brands leverage their gender strategy или скачать в максимальном доступном качестве, которое было загружено на ютуб. Для скачивания выберите вариант из формы ниже:
Если кнопки скачивания не
загрузились
НАЖМИТЕ ЗДЕСЬ или обновите страницу
Если возникают проблемы со скачиванием, пожалуйста напишите в поддержку по адресу внизу
страницы.
Спасибо за использование сервиса ClipSaver.ru
We see genders differently now. Diversity is definitely the buzzword for many fashion brands. Due to the gender dynamic, brands that are only focusing on products for one gender start to develop new lines for different genders. However, it can also be risky for them as they might confuse their customers or even crowd out some of them. What should fashion brands do to avoid those risks to launch a new gender line? #GenderfluidFashion #NewMasculinity THINGS YOU NEED TO KNOW | 7 STEPS OF LUXURY BRAND BUILDING PROCESS • Luxury branding principles | 7 steps ... LUXURY BRAND EXTENSIONS • How luxury brands do brand extensions... 00:00 Intro of the episode: Gender in marketing 00:51 Background of the rising gender issue 01:54 Considerations before launching a new line 02:24 Examples: Issey Miyake - IM Men/ Asket 04:47 Gender first or product first 05:38 Gender-based marketing 07:02 New definition of masculinity 09:45 Genderless products 10:59 Outro of the episode