How Boards Build Influence: Six Proven Principles скачать в хорошем качестве

How Boards Build Influence: Six Proven Principles

Influence isn’t luck — it’s a science. In this Board Leadership Academy session, governance expert Ken Haycock breaks down the six universal principles of influence, based on decades of research by Robert Cialdini and others. These principles empower board members to strengthen relationships, increase their persuasive power, and secure support for mission-driven initiatives. Whether your board is trying to: ✔ secure sustainable resources ✔ influence policy ✔ build stronger partnerships ✔ or lead more effectively …this presentation gives you the tools to do it with confidence. What You’ll Learn in This Training ✓ Why influence is core to board leadership ✓ Why “the relationship is the message” ✓ The 6 universal principles of influence: • Liking — people listen when they feel liked • Reciprocity — favors and gestures matter • Authority — expertise, credibility, and presentation • Social Proof — what others like you are doing • Commitment & Consistency — aligning with stated values • Scarcity — why limited = valued ✓ How to activate each principle using real-world tactics ✓ What works (and what doesn’t) in influencing funders & decision makers ✓ Why pleading, pressure, or entitlement never work ✓ How to align your message with a stakeholder’s values and priorities ✓ Why timing, context, and relationship-building matter more than arguments ✓ How board members can increase their persuasive impact immediately Subscribe to our Substack for Weekly Free Governance Advice and Resources: https://governanceasleadership.substa... Learn more about Better Boards Better Communities and all of the free resources we offer: https://betterboardsbettercommunities...