MAKING IT IN THE FASHION INDUSTRY WITH STEPH AUDINO скачать в хорошем качестве

MAKING IT IN THE FASHION INDUSTRY WITH STEPH AUDINO

Our guest on today’s show has been at the forefront of the Australian fashion industry for over 15 years. Steph Audino has created an iconic celebrity couture label that has turned heads across the globe. She has showcased her collections everywhere from New York to Paris Fashion Week, been celebrated in the pages of Vogue Magazine, annnnnd dressed everyone from Ariana Grande to Ashanti… oh, and did I mention she did it all from Perth?!! Today, we get to uncover how she built this big, beautiful (and verrrry sexy) fashion empire. PLUS we dive into: How to start a fashion label in 2025, business advice for creatives, the importance of storytelling, knowing your worth and setting your rates, the value of mentors, making the most of big opportunities, putting yourself where your clients are, bouncing back after difficult times and SO MUCH MORE!!!! KEY HIGHLIGHTS: 02:10 - Steph as a kid growing up in East Perth 03:36 - Her early creations 06:03 - Her early icons / inspiration 07:50 - Textiles at high school 09:44 - Sewing classes after school 10:21 - Town Planning at uni 11:54 - Sewing at uni with Sandara 12:09 - Pivot moment - the final assignment break down 14:15 - Tafe in Fremantle 15:04 - Aurelio Costarella 17:24 - Having a mentor / north star 18:39 - Steph gets her first client 19:53 - The 2 week Bentley Tafe experience 21:27 - Starting the label 23:19 - Social launch strategy 24:30 - Storytelling + marketing + website build 26:06 - Steph goes to Bali 29:04 - Steph meets Dayu 31:05 - Steph + mum hitting boutiques 36:00 - Steph teaching staff 38:50 - Early days of starting a label at home 41:48 - Pricing in the early days 47:22 - End of first year milestones 48:18 - Production goes overseas 48:33 - New York Fashion Week 50:57 - Making the most of New York fashion week 53:41 - Moving to LA + highlights 55:43 - Moving home 58:31 - At what point she felt like she made it 1:01:15 - Family and community 1:07:47 - 90 day game plan 1:12:16 - Starting a label in 2025 1:19:31 - Business Plan 1:22:45 - Success For more information on the show visit my website below: www.amberleylobo.com or hit me up on socials @amberleylobo Have a great day :) xx