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In this video, I teach you how to create strong and defensible themes for qualitative research using a clear step-by-step method. You’ll learn what a theme really is, why themes matter in thematic analysis, and how to move from messy transcripts to meaningful findings. I walk you through reading and re-reading transcripts, highlighting relevant statements, open coding, grouping similar codes, and turning them into broad, well-defined themes that align with your research questions. I also explain how to create a proper codebook, how to check for saturation, and how to validate your themes using inter-coder checks and member checking. You’ll also see how to present your themes in your results chapter using definitions, sub-themes, and supporting quotes. This tutorial is ideal for undergraduate students, Master’s and PhD students, qualitative researchers, and anyone using NVivo, ATLAS.ti, or manual coding in Word or Excel. If you found this helpful, like the video, and subscribe. Disclaimer: This video is for educational purposes only and is meant to guide students and researchers in understanding theme development in qualitative research. It does not replace formal academic supervision or institutional research guidelines. Always follow the requirements of your university or project. #qualitativeresearch #thematicanalysis #createthemess #researchmethods #nvivo #atlasti #codingqualitative #phdresearch #mastersresearch #researchtutorial #dataanalysis #qualitativecoding #dissertationhelp #academicsupport #researchskills #studentsupport #researchtraining #socialscienceresearch #phdlife #acadeamicsuccess