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Join Wexer CEO Paul Bowman as he speaks with Karen Mason, Wexer’s Head of Customer Operations, about the diverse ways Wexer’s virtual content supports facilities, personal trainers, and studio instructors. As a veteran group fitness instructor, Karen spent decades in the studio. This insider knowledge revealed a powerful truth: digital platforms are the essential tool for growing fitness businesses. Whether the challenge is finding last-minute substitutes, launching new classes and instructors, or easing shy beginners into the studio, Karen’s advice is clear: “Embrace digital!” Additional Resources: Wexer Virtual Fitness: https://wexer.com/ Karen Mason on LinkedIn: / karen-mason-a42775b5 Tweetables: “Instructors could cancel at the last minute because they don’t have any loyalty to that gym chain.” ~ Karen Mason, Head of Customer Operations, Wexer ~ "Instructors can record their own classes and upload them to the platform. They can have their class as their cover class." ~ Karen Mason, Head of Customer Operations, Wexer ~ “You can use commercials to introduce new instructors and personal trainers.” ~ Karen Mason, Head of Customer Operations, Wexer ~ “We want to empower our clients to improve their business, studio instructors, and trainers.” ~ Karen Mason, Head of Customer Operations, Wexer ~ “Embrace Digital. Digital fitness should enhance the real person, not replace.” ~ Karen Mason, Head of Customer Operations, Wexer ~ “Commercials can be highlighted to support fitness pros and bring a spotlight to them.” ~ Paul Bowman, CEO, Wexer ~