Ep. 64 Marco Benitez — The Future of Fitness Tech: Unlocking Health Data with ROOK скачать в хорошем качестве

Ep. 64 Marco Benitez — The Future of Fitness Tech: Unlocking Health Data with ROOK

Join Wexer CEO Paul Bowman as he speaks with Marco Benitez, CEO & Co-Founder of ROOK. ROOK, a fully HIPPA-compliant organization, empowers software and apps with clean and structured wearable health data through a single API and webhook. Marco is as passionate about data as he is about fitness. As an early adopter of wearable technology, he built Rook to enhance people’s fitness journeys and save people’s lives. Marco says that while his product isn’t the sexy front-end of the user experience, the back-end, hyper-personalized, accurate data his company provides will transform the future of fitness. Additional Resources: Wexer Virtual Fitness: https://wexer.com/ Marco on LinkedIn:   / marcobzg   ROOK Website: https://www.tryrook.io Tweetables: “The health industry is starting to see how fitness is improving in a lot of things. Doctors are now taking information about fitness to help people get better.” ~ Marco Benitez, CEO & Co-Founder of ROOK ~ "Rook helps operators customize the end user experience." ~ Marco Benitez, CEO & Co-Founder of ROOK ~ “It's becoming more popular to integrate wearables and to integrate information about the end user.” ~ Marco Benitez, CEO & Co-Founder of ROOK ~ “It's a new era of information, before no one talked about the importance of sleep.” ~ Marco Benitez, CEO & Co-Founder of ROOK ~ “I believe that hyper-personalization is the future.” ~ Marco Benitez, CEO & Co-Founder of ROOK ~ “Clients are 28% more likely to do particular content if it's recommended to them based on their wearable.” ~ Paul Bowman, CEO, Wexer ~