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Course Description: But why? Join this session as we dive into the results of the 2024 and 2025 Vendor Engagement Survey. We’ll explore the sentiments and predictions of association executives and event planners—what’s driving strong vendor partnerships, how organizations are maintaining engagement and generating new sales, and what offerings are making the biggest impact. We’ll take an honest look at where sales are declining. While it’s important to celebrate what’s working, it’s just as valuable to commiserate and learn from what isn’t. This survey is designed to do exactly that—providing clear guideposts on what’s working across the industry and where there’s room to improve. Learning Objectives: Analyze what’s working in vendor partnerships today Evaluate which strategies, offerings, and engagement tactics associations and event planners are using to drive strong relationships and new sales. Identify emerging trends and areas of decline Apply insights to current sentiments, predictions, and where vendor sales and engagement are decreasing—so you can adapt before small issues become bigger challenges. Apply industry insights to improve your own partnerships Walk away with practical guideposts from the 2024 and 2025 survey data to strengthen engagement, optimize offerings, and make more informed partnership decisions.