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Course Description: In a crowded marketplace where professional development options are expanding rapidly, how do you ensure your training and certification programs stand out—and stay relevant? Join us for an interactive one-hour session designed for learning and development leaders, credentialing professionals, and instructional designers. This webinar will dive deep into the latest trends, technologies, and shifting workforce expectations that are reshaping the lifelong learning landscape. The panel will share insights from the front lines, bust persistent myths, and offer actionable strategies for designing training-to-certification pathways that not only attract new learners across generations—but also drive lasting industry impact and financial sustainability. Whether you're refining an existing program or building a new credential from the ground up, this session will equip you with the perspective and tools needed to make smart, strategic moves in today’s evolving market. Learning Objectives: Identify key trends and technologies reshaping the professional development and certification landscape. Debunk common myths about training and certification that may be limiting program growth or innovation. Differentiate generational preferences and values to more effectively design, market, and deliver programs. Evaluate strategic approaches to attract new audiences while ensuring the financial sustainability and relevance of offerings. Align program design with workforce expectations to enhance value, impact, and long-term learner engagement.