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Product Life Cycle Extension Strategies

Every product eventually reaches a point where sales begin to slow but decline doesn’t have to be the end. In this video, we explore Product Life Cycle Extension Strategies and how businesses use smart decisions to keep products relevant, competitive, and profitable for longer. You’ll learn how companies refresh products, adjust pricing, expand markets, and reshape promotion to breathe new life into existing offerings. The video uses clear explanations and practical examples to show how extension strategies work during the maturity and early decline stages of the product life cycle. Whether you’re a marketing student, business owner, or professional looking to understand real-world strategy, this video will help you see how successful brands extend product life and maximize long-term value.