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Your emails shouldn’t read like random diary entries you toss into the void. They also shouldn't read like the front page of a newspaper. They should feel like treasure maps—leading your fans step by step from curiosity, to caring, to clicking. In this episode, we break down the formula behind writing emails that actually get opened, read, and acted on. You’ll learn how to reverse-engineer your fan journey, what most artists get wrong in their subject lines, and why one email isn’t just “one thing” (spoiler: it’s an experience with multiple chapters). Whether you’ve got a new single, tour, or merch drop, this system will help you get better results from your inbox empire. Want help brainstorming a great lead magnet for YOUR music? 👉 Get the free list: "25 proven list-building ideas for musicians" -- https://www.musicdemo.org/list-building Thinking of removing your music from Spotify? 👉 Use our decision-tree first → https://www.musicdemo.org/leave-spotify 👉 Get the "Music Release Checklist Your Distributor Hopes You'll NEVER Read" → https://www.musicdemo.org/music-relea... And check out the Your Morning Coffee Podcast (music news roundup) at: https://bio.to/UloQY6 Topics in this episode include: 00:00 Do your emails get ignored? 00:45 Intro and Housekeeping 01:35 Perfect 5-Star Score! ; ) 02:16 Why your emails get ignored 03:41 The spam email that generated $13million? 03:52 An email is not a message, it’s a treasure map 05:07 An email should work different than an IG post 05:24 The 4 components of the treasure map 06:32 Why emails should be written in reverse 07:14 Don’t solve the mystery 07:45 How can a CTA be a dead end? 08:52 Don’t put pics or thumbnails in your emails 09:40 What’s the hook to get them into the journey? 10:49 My best-performing subject lines 12:19 Subject line glow up! 13:12 THE BODY! 13:25 Why plain text wins 14:05 An email can be one or two sentences 14:17 Storytelling: One scene, one emotion 14:40 There are always exceptions to the rule 15:08 Not every email needs a “result” 15:20 Specificity can ruin curiosity 17:02 The first spam email in history 18:20 One last piece of the puzzle?