#19 AI in fashion, where AI serves and creativity leads - Alix Petit Kece, Heimstone скачать в хорошем качестве

#19 AI in fashion, where AI serves and creativity leads - Alix Petit Kece, Heimstone

Alix Petit Kece, founder and creative director of Heimstone and now CEO of The Refreshment Club, joins Margot Bletterie to discuss how AI fits into a fashion brand built on craft, texture, and creative intent. The conversation explores how AI can support creativity, operations, and decision-making without replacing human taste, emotion, or savoir-faire. This episode looks at the real trade-offs fashion leaders face when adopting AI in a creative industry. What you’ll learn • How Alix uses AI alongside hand drawing, illustration, and textile work in her creative process • Why taste, emotion, and human judgment remain central to creative direction in fashion • How AI is used for campaigns, content creation, and product launches when traditional shoots are not possible • The role AI plays in supporting business decisions, forecasting, and workflow optimization • Why using AI without a clear brand vision can dilute identity and create noise • How transparency, consumer perception, and ethics shape decisions around AI use CHAPTERS 00:00 Introduction 01:10 Why AI has no taste or emotion 03:00 AI as another creative tool in the toolbox 05:40 Using AI in early-stage design and print creation 07:10 The risk of AI creating noise without brand identity 09:00 Craft, materials, and why touch still matters 12:15 Education and awareness around AI risks 15:30 How AI changed internal workflows and roles 18:00 Using AI as a CEO and creative decision partner 21:40 Transparency, consumer reactions, and AI campaigns 25:20 Can AI understand beauty 29:00 Final thoughts on curiosity and experimentation CONNECT AND SUBSCRIBE: Learn more about GUEST:   / alix.petit.kece   Subscribe to The AI Social Club Podcast for more conversations with AI & data leaders Website: https://www.thesocialclub.ai/ Spotify: https://open.spotify.com/show/7d3XmTg... Apple Podcasts: https://podcasts.apple.com/us/podcast... LinkedIn:  / margot-bletterie     / the-ai-social-club   the-ai-social-club If you found this episode valuable, like, share, and comment. It helps us reach more people and spark thoughtful conversations on AI and society.