Selling on Amazon in 2026 Is a Different Game скачать в хорошем качестве

Selling on Amazon in 2026 Is a Different Game

If you’re thinking about starting — or scaling — an e-commerce business, this episode will save you years of costly mistakes. Felipe Crook sits down with Shawn Khorrami, serial entrepreneur and founder of ePlaybooks, to break down what it really takes to build and grow consumer brands across Amazon, Walmart, Shopify, TikTok, and other major sales channels. Shawn shares how his entrepreneurial journey began by helping his immigrant father run a business, how he accidentally built his first software company, and why most founders misunderstand sales channels, logistics, and marketing budgets when entering e-commerce. This conversation dives deep into: • How to choose the right sales channel for your product • Why organic growth is far harder than most founders expect • How shifting platforms, algorithms, and regulations change strategy • Amazon compliance, product flags, and “threading the needle” to stay live • Why logistics and supply chains are the hidden killers of e-commerce businesses • Why founders should think in catalogs, not single products • How lifestyle marketing builds trust and reduces returns • Why customers buy solutions, not products • How AI is reshaping commerce — and how founders can adapt If you’re launching a product, growing a brand, or trying to scale revenue across digital marketplaces, this episode delivers practical, real-world insights from someone who has built and scaled more than a dozen businesses. Guest Shawn Khorrami Founder, ePlaybooks 🌐 https://eplaybooks.com YouTube Chapters 00:00 – Thinking About Starting an E-Commerce Business? 01:06 – Shawn Khorrami’s Entrepreneurial Background 02:21 – Helping an Immigrant Parent Build a Business 03:45 – Why ePlaybooks Was Created 05:29 – Choosing the Right Sales Channel (Amazon, Walmart, TikTok) 06:33 – Where Founders Get E-Commerce Strategy Wrong 07:48 – When Amazon Is Not the Right Fit 09:13 – How to Do Real Market Research for Products 10:39 – Why “Organic Growth” Is Mostly a Myth 11:41 – When Products Succeed Where You Least Expect 14:20 – Why Copying What Worked Once Is Dangerous 15:34 – The Shifting Landscape of Sales Channels 17:05 – Regulations, Compliance, and Amazon Headaches 19:31 – Why Identical Products Get Treated Differently 21:37 – Logistics: The Hidden Backbone of E-Commerce 25:23 – Why Founders Should Think in Catalogs, Not Products 27:55 – How to Evaluate Growth Opportunities 29:37 – Marketing Budgets and What Actually Matters 30:40 – Showing Product Weaknesses to Reduce Returns 33:09 – Lifestyle Marketing vs Functional Marketing 36:28 – Customers Buy Solutions, Not Products 39:14 – How Buyers Actually Move Across Platforms 41:06 – Future-Proofing Your Business with AI 43:51 – How to Work with ePlaybooks #ecommercebusiness #amazonfba #entrepreneurship #onlineselling #productlaunch #digitalmarketing #businessgrowth #founders #smallbusiness #ecommercebrand