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In this episode, Felipe Crook sits down with Jaime Manzanera, founder of Amicus Infinitum, to break down a powerful journey from building and selling a software company to becoming a fractional M&A team helping business owners scale through acquisitions. Jaime shares how NLP (Neuro-Linguistic Programming) shaped his decision-making, why he uses contrast as feedback, and how the Waze/GPS analogy helps founders navigate uncertainty without forcing outcomes. He also explains how Amicus Infinitum supports buyers through the full acquisition process, including deal sourcing, valuation, funding, and post-acquisition growth. If you are a founder, operator, or entrepreneur looking to scale faster, build cash-flow assets, and stay congruent with your values, this episode is for you. Topics include: NLP in business, decision-making, contrast vs conflict, scaling by acquisition, fractional M&A, buying profitable businesses, leadership, culture, and processes. Email: Jaime@amicusinfinitum.com Website: amicusinfinitum.com Timecodes: 00:11 Meet Jaime Manzanera (NLP + M&A) 00:42 Family First, Business Second 01:33 Built a Software Company (1997) 02:50 Successful but Not Happy 03:40 Protecting the Team Before Selling 04:36 What Is NLP? (Simple Explanation) 06:33 NLP for Leadership + Self-Mastery 07:11 The Decision That Changed Everything 09:20 How He Sold His Company Fast 09:35 The Transition After the Exit 11:11 NLP Certifications + Reinvention 12:01 Results-Oriented Learning Framework 14:03 The First Step: Decide Who You Are 15:42 Reinventing During COVID 16:28 Amicus Infinitum Origin Story 18:14 Turning Down Big Money (Values) 19:44 Fractional M&A Model Explained 21:27 Contrast vs Conflict (Breakthrough) 22:28 Waze GPS Decision-Making Method 24:07 Emotional Feedback = Business Clarity 25:40 Quiet the Negative Inner Voice 26:41 Responsibility vs Guilt (Mindset) 27:16 What Amicus Infinitum Does 28:28 20 Deals Completed (Buyer Side Only) 29:10 3D Discovery: Culture, Leadership, Process 30:25 Scaling After Acquisition 31:13 Why the U.S. Is Best for Business 32:01 Ideal Client: Operators with Values 33:16 How to Contact Jaime (Email + Text)