Ambitious Goals and Measurable Outcomes: The OKR Framework скачать в хорошем качестве

Ambitious Goals and Measurable Outcomes: The OKR Framework

The explainer argues that traditional goal-setting methods, which emphasize achievable targets, often result in organizations aiming too low and stifling potential growth. It identifies a "massive chasm" where two-thirds of strategies fail due to terrible execution, not poor ideas, and introduces the Objectives and Key Results (OKRs) framework as the solution to align strategy and execution. OKRs define an ambitious, inspirational Objective (the "what," or moonshot) and pair it with measurable, quantitative Key Results (the "how"), ensuring success is verifiable with hard numbers. The core principle of OKRs fundamentally flips traditional goal setting, suggesting that hitting 100% of a target indicates insufficient ambition, and true innovation lies in achieving around 70% of a difficult stretch goal, thereby rewarding focus on driving measurable outcomes rather than simply completing tasks or outputs.