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Force Field Analysis: Managing Strategic Change

The explainer introduces Force Field Analysis (FFA), a strategic framework developed by social psychologist Kurt Lewin to systematically manage change initiatives. This tool views any situation as an active tug-of-war between two sets of opposing forces: driving forces that push a goal forward and restraining forces that resist change and maintain the status quo. The analysis involves identifying, listing, and most critically, scoring the strength of these forces to determine if a project is viable and to visualize the strategic battlefield. Ultimately, the central purpose of FFA is not just to increase the driving forces, but to apply the most effective strategy, which is to focus on removing the restraining forces to reduce tension and tip the balance toward successful progress.