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This 10-minute short will discuss why attending to what the customer does is more important than attending to what the system does. Software is notoriously difficult to use. The way the function is not at all obvious. There is a lot of wasted effort in discovering what’s needed. And User Interfaces are incoherent to users. Most of these problems are due to developers not attending to the customer journey – the path customers take from when they start on something until it is completed. Only some of the journey involves interacting with the system. Unfortunately, most developers consider the system interaction the critical part. And this causes most of the problems. Agile Thought Leader: Joshua Barnes 🛒 Use promo code theagileway2023 for a 10% discount on all DA and Value Stream Management for Leadership and Project Managers workshops: https://learn.successmentorsu.com/pag... 🎓 Learn More at Success Mentors University: About SMU: • Launching Success Mentors University for A... Introduction to Disciplined Agile: https://learn.successmentorsu.com/pag... Project Decisions with DA Masterclass: https://learn.successmentorsu.com/pag... DA Scrum Master Certification: https://learn.successmentorsu.com/pag... DA Senior Scrum Master Certification: https://learn.successmentorsu.com/pag... DA Coach Certification: https://learn.successmentorsu.com/pag... DA Value Stream Consultant Certification: https://learn.successmentorsu.com/pag... Certified Associate in Project Management (CAPM): https://learn.successmentorsu.com/pag... Project Management Professional (PMP): https://learn.successmentorsu.com/pag... Value Stream Management for Leadership and Project Managers: https://learn.successmentorsu.com/pag... 🎯 Connect with Joshua Barnes: About: https://processmentors.com/about-us/ LinkedIn: / joshuabarnes Twitter: / joshuajbarnes Blog: https://processmentors.com/insights-f... 📎 More about Process Mentors: Website: https://processmentors.com Email: training@processmentors.com PMI PDU Claim Code – 0.25 hour 4972SRK9RN