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Shopify has just released a powerful reporting update - you can now build reports using metafields. That means you can analyse revenue, units sold, and performance based on: Product metafields (materials, ingredients, gender, season, etc.) Variant metafields Customer metafields (loyalty tier, B2B, subscription type, and more) Previously, metafields were great for storefront data - but useless in reporting. Now? They’re strategic. In this video, I’ll show you: Where to find the new Shopify metafield reporting options How to build a custom report Practical use cases (materials, ingredients, gender, customer segmentation) Why this matters for CRO and smarter buying decisions What to watch out for when setting it up If you're serious about understanding what’s actually driving performance in your Shopify store, this is one to implement. 🙋♂️ ABOUT ME I'm Lee, a Shopify CRO Specialist with over a decade of hands-on experience. I share practical, proven strategies to help you build, optimise, and scale your own Shopify store with confidence. 🚀 ECOMMUNITY https://ecommunity.lrdigital.uk 🔗 WORK WITH ME https://lrdigital.uk 📩 NEWSLETTER https://newsletter.lrdigital.uk 🛒 PRODUCTS https://shop.lrdigital.uk 💻 CRO/SITE AUDIT CHECKLIST https://lrdigital.uk/products/ecommer... 🔧 FREE TOOLS https://lrdigital.uk/pages/tools 📘 ECOMMERCE GLOSSARY https://lrdigital.uk/pages/glossary 00:00 Intro 00:20 Metafields Setup 01:33 Important - for new metafields 01:54 eCommunity 02:47 Metafield Reporting 03:42 CRO benefits 04:06 Key takeaways 04:19 Why this update is important #Shopify #ShopifyMetafields #Metafields #Reporting DISCLAIMER Please note that some links may contain affiliate links, which means I could earn a small commission if you make a purchase (this is at no extra cost to you).