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In this episode, I speak with business alignment coach and NLP master trainer Toni Everard about uncovering and overcoming the beliefs that limit personal and professional growth. We explore how purpose can be found in everyday curiosity and service, why rejection is more about the other person than about you, and how reframing sales as service can transform patient communication in dental practices. Toni shares practical insights on handling patient objections, presenting treatment plans in plain language, and creating perceived value that inspires commitment. The conversation also covers the importance of integrity, focusing on the client’s needs, and building resilience by stepping into discomfort. Reach out to Toni via her website: https://tonieverard.com/ and LinkedIn:   / tonieverard   Interested in taking your personal, team, and dental practice to the next level? Contact Julie today to explore the possibilities for growth and success! Visit our website, Dental Business Mastery, at https://dentalbusinessmastery.com.au/, and book a complimentary, obligation-free Discovery Call to discuss your specific needs and goals. Schedule your call here: https://tidycal.com/3l298p1/30-minute... If you have any questions or would like more information, feel free to contact us via email at info@dentalbusinessmastery.com.au.