Butternut Box Brand Experience | Crufts | Built by Tecna скачать в хорошем качестве

Butternut Box Brand Experience | Crufts | Built by Tecna

Working with ‪@ButternutBox‬ at ‪@crufts‬ again this year was all about turning a bold brand vision into experiences people (and dogs) couldn’t resist. The goal was to create moments, the kind that stop people in their tracks, create curiosity, and invite visitors to step into the Butternut Box world. From early concepts through to the final build, we supported the team in bringing those ideas to life across four stands on the show floor, blending retail, storytelling, and playful activations that pulled crowds in (sometimes quite literally… thanks to a determined dog on a lead). A few of the key feature moments we loved helping bring to life: 🧊 The Giant Fridge – oversized, impossible to miss, and packed with brand personality and important detail about what's in their dog food. Who doesn’t love opening a very well-stocked fridge? 🔍 The Tunnel of Truth – an immersive brand journey designed to tell the Butternut Box story in a memorable way. ✍️ The Engraving Station – thoughtful personalised keepsakes giving visitors something special to take home and use after the show ends. 📸 The Snap Stand – a dynamic activation that turned visitors and their pups into part of the experience. Four stands. Countless wagging tails. And a brilliant example of what happens when brand, storytelling, and experiential thinking come together. 👉 Learn more about how Tecna helps brands create experiences that connect: https://bit.ly/4ulW7HV #Crufts #TeamTecna #ButternutBox