Communicating Corporate Social Responsibility in Advertising and Social Media скачать в хорошем качестве

Communicating Corporate Social Responsibility in Advertising and Social Media

Loeb partner Nerissa Coyle McGinn and Diara Holmes, Co-Chair, Nonprofits & Tax-Exempt Organizations, discuss corporate social responsibility in advertising. The COVID-19 pandemic. Black Lives Matter. Gender and LGBTQ+ equity. Global human rights. Climate change. Politics and policy. Consumers are increasingly demanding that companies accept, communicate and act on their own corporate responsibility. As a result, brands are turning away from the “traditional” methods of advertising, instead putting their brand message out through civic engagement, political and social statement ads, corporate donations, and commercial co-ventures, among other nontraditional advertising campaigns. Nerissa and Diara discuss the legal and practical challenges and opportunities presented that brands, nonprofit organizations and technology companies face in this changed—and charged—landscape. More information about Loeb’s Advertising, Marketing and Promotions practice https://www.loeb.com/en/services/indu... More information about Nonprofits & Tax-Exempt Organizations practice https://www.loeb.com/en/services/prac... #advertising #nonprofit #corporate #branding