The Godfather of AI attribution says Your Marketing Dashboard Is a Lie скачать в хорошем качестве

The Godfather of AI attribution says Your Marketing Dashboard Is a Lie

Are your Google Analytics dashboards lying to you and killing your best marketing? In this episode, we sit down with Jeff Greenfield, CEO and co-founder of Provolytics, to rethink how we measure marketing in a world where clicks, last-touch, and GA4 can’t see the full picture. If you’re tired of: Google saying one thing, Meta saying another, numbers that never add up, and CFOs who don’t believe in branding or CTV... this episode will show you a new, impression-first, AI-powered way to measure what actually works. What You’ll Learn in This Episode Why Your Clicks and Dashboards Don’t Add Up Impression-Based Measurement: The Metric That Actually Matches Reality Why marketing doesn’t buy clicks How AI Finally Solves Multi-Touch Attribution (Without Tracking Every User) Finding the “Hidden Experiments” in Your Media Plan Exactly Where to Scale—and Where to Cut Spend How to use impression-level data and AI A DIY Framework If You Don’t Have an Enterprise Measurement Stack Key Concepts Covered in This Video AI marketing measurement Marketing attribution without cookies Impression-based attribution vs. click-based attribution Multi-touch attribution is broken Incrementality & lift measurement CTV advertising measurement (Connected TV) Digital out-of-home & podcast ad measurement Upper-funnel vs. lower-funnel budgeting Branding ROI and financial impact How to prove marketing to your CFO Google Analytics 4 (GA4) limitations Full-funnel marketing mix optimization Micro-experiments in your media plan AI for media mix modeling & budget allocation How to measure brand campaigns and awareness Performance marketing vs. brand marketing Future of marketing analytics in a privacy-first world If you’re a CMO, performance marketer, or agency leader who’s drowning in conflicting dashboards, over-spending on bottom-of-funnel clicks, and struggling to prove the value of brand and CTV, this episode will show you a practical, AI-powered path out of the chaos. 👉 Hit play to learn how to move beyond clicks, unify your metrics, and get more revenue from the same marketing budget. CONNECT WITH JEFF GREENFIELD (Provolytics) 💼 linkedin.com/in/jeffgreenfield 🌐 provalytics.com CONNECT WITH US LinkedIn:   / vendasta   X: https://x.com/vendasta Instagram:   / vendasta   Thanks for watching! If you enjoyed this podcast… 💜 💬 Leave a review on Apple Podcasts https://podcasts.apple.com/ca/podcast ... 🟢 Leave a rating on Spotify https://open.spotify.com/show/0KWXAOn ... About Vendasta Vendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team. We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort. 👉 Transform Your Agency with Vendasta – Book a Demo https://www.vendasta.com/request-demo/